Innovative product marketing professional with experience in e-commerce, virtual goods monetization, microtransactions and digital advertising; passionate about online games, human behavior and creating exceptional user experience. In addition she has insightful experience in successfully assisting global tech start-ups in developing Go-To-Market strategies, product promotion and placement. Tetyana currently resides in San Francisco, CA. At Majesco Entertainment Company she oversaw online products, new releases, analytics and metrics and worked closely with ad networks to maximize games' exposure to the players and achieve high revenue numbers. With her job at Challenge Games (acquired by Zynga on 6/2/10), she planned and executed global marketing advertising campaigns. In addition, she worked closely on growth strategy with game producers, product managers and game designers. At Tech Ranch Austin, she managed PR, business development and marketing activities. She helped emerging technology start-ups identify weaknesses and develop feasible, scalable solutions. Education: Tetyana earned undergraduate and graduate degrees in Management and Economics from Kiev Institute of Tourism, Economics and Law and a Masters of Business Administration degree from St. Edward's University in Austin, TX with a concentration in Global Business.